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Research papers

Internet panel as a tool for TV programme appreciation research

Programme appreciation is a much-used tool for programming purposes and programme development within public broadcasting organisations in the Netherlands. NOS Publieke Omroep requires daily reporting shortly after the programme broadcast. Measurement...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Marion Appel, Marjan Hammersma
Company: GfK
June 9, 2002
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Citation

Appel and Hammersma (2002a, June 09). Internet panel as a tool for TV programme appreciation research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/internet-panel-as-a-tool-for-tv-programme-appreciation-research